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As a digital marketing expert for over 20 years, I’ve watched shopping trends evolve and technology adapt to meet consumer demand. My role was to help businesses embrace these shifts and align their business model to give consumers what they want: transparency and convenience. I've always struggled to wrap my head around why the real estate industry was so far behind, when real estate is the single largest purchase most people will ever make!
I believe I can apply the concepts I’ve learned to create a unique, modern experience for people who want to buy or sell real estate. And as a skilled negotiator of high-profile transactions, I can help sellers negotiate the best terms for their situation while maintaining maximum profit on the sale of their homes.
As a digital marketing expert for over 20 years, I’ve watched online trends evolve and technology adapt to meet consumer demand. My role was to help businesses embrace these shifts and align their business model to give consumers what they want: transparency and convenience. Since real estate is the single largest purchase most people will ever make, I was confident I could do the same in real estate!
By applying the concepts I’ve learned in my previous career, I create a modern experience for people who want to buy or sell real estate. And as a skilled negotiator of high-profile transactions, I help sellers negotiate the best terms for their situation while maintaining maximum profit on the sale of their home or business.
Hey! I'm Merritt.
These days, most people prefer to do as much as possible online or from behind a screen.
I'm here to modernize the real estate experience for buyers and sellers in Western New York.
Hey! I'm Merritt.
These days, most people prefer to do as much as possible online or from behind a screen. I'm here to modernize the experience for busy professionals selling their home or business in Western New York.
the value of time - and your sanity
As a busy mom, former corporate career woman and now an entrepreneur of multiple businesses, I understand the value of hiring a professional to delegate the things I'm not skilled in or don't have time for. And, I know how important it is to fully trust someone with my time. Because time = money.
When it comes to delegating, you need someone who understands what's most important to you, and will fill the role with that being top of mind. Someone you can rely on to reduce your workload and eliminate additional stress - not add to it.
I invest in the latest technology to streamline the process for my clients, and use modern methods of communication to help you every step of the way. From initial consultation, to the close of their transaction, and beyond, I have systems in place to ensure nothing falls through the cracks - and nobody is scrambling to catch up or fix a missed step along the way.
I absolutely LOVE helping other busy professionals sell their home or business, by providing a seamless and transparent experience that aligns with their goals AND a hectic lifestyle!
about MERRITT KREUTZER
SHE'S NOT YOUR AVERAGE REALTOR
A corporate career woman-turned entrepreneur and Buffalo native, Merritt brings both personal and professional experience to the real estate industry. She is a passionate homeowner and has lived all over WNY throughout her life. From the Northtowns to the city, to the Southtowns and back to the Elmwood Village - she has settled in the suburb of Lancaster, where she has lived for the last 13 years. Her Black Rock, Buffalo roots however, make her a city girl at heart.
Merritt has over 20 years of professional expertise in digital marketing and high-profile negotiations. She attracts the right buyers and negotiates the strongest possible transaction for her clients. Her passion for home design combined with 7 years in the archictectural and interior design industry, has given her an eye for maximizing a challenging space in creative ways.
Her progressive approach to selling real estate is inspired by her extensive background in digital marketing - particularly in the automotive industry. When consumer demand shifted to online search, she worked with dealerships to adapt their marketing strategy and provide a better online experience for people looking to buy a car. Utilizing technology to merchandise inventory online, find qualified buyers, match them with the right inventory and deliver the right message to them at the right time - is what changed the industry forever.
Merritt's goal is to create an experience that is parallel to this consumer-driven demand for transparency in the real estate industry and provide a seamless process from start to finish for both her property seller and the buyer on the other side of the transaction. With this background, combined with high-profile negotiating skills, she possesses the critical attributes that will maximize her seller's profits and provide an excellent experience throughout the entire process.
As a small business owner, you are more likely to see Merritt at a locally owned coffee shop or clothing boutique – than at a franchise coffee house or in the mall. But as a mom of two, you’ll probably see her taxi-ing kids around, more than you’ll see her out shopping! She is also a health and fitness advocate and runs virtual accountability groups as her second business.
Her goal is to LOVE what she does – which means choosing ONLY the things that light her fire - and is using her professional experience to build a business that she is truly passionate about!
A corporate career woman-turned entrepreneur and Buffalo native, Merritt brings both personal and professional experience to the real estate industry. She is a passionate homeowner and real estate investor. She has lived all over WNY throughout her life. From the Northtowns to the city, to the Southtowns and back to the Elmwood Village - she has settled in the suburb of Lancaster, where she has lived for the last 15 years. Her Black Rock, Buffalo roots however, make her a city girl at heart.
Merritt's ability to attract the right buyers and negotiate the strongest possible transaction for her clients is a product of success from her previous career. Her extensive knowledge in the marketing, interior design and finance industries, combined with high-profile negotiation skills is an invaluable asset that sets her apart in the real estate industry.
Her 20 years of business-to-business experience and current role as a business broker resonates well with business owners and investors, making her a natural fit for ENV Commercial.
Busy professionals appreciate Merritt's approach to selling their home or business. She provides a seamless and transparent experience that aligns with her clients' goals - and their hectic lifestyle.
As an entrepreneur, you are more likely to see Merritt at a locally owned coffee shop or clothing boutique – than at a franchise coffee house or in the mall. But as a mom of two, you’ll probably see her taxi-ing kids around, more than you’ll see her out shopping. She is also a health and fitness advocate, but still loves a good pizza and beer!
Her goal is to LOVE what she does, using her professional experience to build a business that she is truly passionate about!
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SHOULD YOU
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